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NIM Marketing Intelligence Review

Volume 9 (2017): Issue 1 (May 2017)

Digital Transformation

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10 Articles
Open Access | Apr 27, 2017
Editorial
Srinivas Reddy
Srinivas Reddy
 and 
Werner Reinartz
Werner Reinartz
  
Open Access | Apr 27, 2017
Digital Transformation and Value Creation: Sea Change Ahead
Srinivas K. Reddy
Srinivas K. Reddy
 and 
Werner Reinartz
Werner Reinartz
  
Open Access | Apr 27, 2017
Business Model Innovation: How to Create Value in a Digital World
Christoph Zott
Christoph Zott
 and 
Raphael Amit
Raphael Amit
  
Open Access | Apr 27, 2017
Platform Business: From Resources to Relationships
Marshall Van Alstyne
Marshall Van Alstyne
 and 
Geoffrey Parker
Geoffrey Parker
  
Open Access | Apr 27, 2017
Are You Too Successful to Digitalize? How to Fight Innovation Blindness
Andreas Neus
Andreas Neus
, 
Fabian Buder
Fabian Buder
 and 
Fernando Galdino
Fernando Galdino
  
Open Access | Apr 27, 2017
Crowdfunding: Financing Ventures in the Digital Era
Srinivas K. Reddy
Srinivas K. Reddy
 and 
Yee Heng Tan
Yee Heng Tan
  
Open Access | Apr 27, 2017
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
Werner Reinartz
Werner Reinartz
 and 
Monika Imschloß
Monika Imschloß
  
Open Access | Apr 27, 2017
Smart Cities, Livable Cities
Anil Menon
Anil Menon
  
Open Access | Apr 27, 2017
Effective Display Advertising: Improving Engagement with Suitable Creative Formats
Norris I. Bruce
Norris I. Bruce
  
Open Access | Apr 27, 2017
Nivea and More: Digital Value Added Instead of Buzzword Bingo

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eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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