8 Articles
Open Access | Jul 19, 2014
When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications
, and
Open Access | Jul 19, 2014
To Close or not to Close? Assessing the Impact of Outlet Closures on Retail Chains
and
Open Access | Jul 19, 2014
I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies
and
Open Access | Jul 19, 2014
Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior?
, and
Open Access | Jul 19, 2014
Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier
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