Open Access

NIM Marketing Intelligence Review

Volume 4 (2012): Issue 1 (May 2012)

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Open Access | Jul 19, 2014

Editorial

Hermann Diller

Open Access | Jul 19, 2014

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

Thales Teixeira

Michel Wedel

and

Rik Pieters

Open Access | Jul 19, 2014

A Closer Look at Emotional Intelligence in Marketing Exchange

and

Open Access | Jul 19, 2014

Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth

and

Open Access | Jul 19, 2014

Measuring Consumers’ Willingness to Pay. Which Method Fits Best?

and

Open Access | Jul 19, 2014

Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities

and

Open Access | Jul 19, 2014

MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide

Alain Jolibert

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All Volumes and Issues in this Journal

AHEAD OF PRINT

Volume 16 (2024)

Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)

eISSN:: 2628-166X
Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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