10 Articles
Open Access | Jul 16, 2014
What’s Your Experience With … ? C2C Communication Helps Sell Your Products
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Open Access | Jul 16, 2014
Demystifying Disruption: On the Hazard of Being Replaced by New Technology
and
Open Access | Jul 16, 2014
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
, and
Open Access | Jul 16, 2014
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales
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Open Access | Jul 16, 2014
Motivating Salespeople to Sell New Products: What Makes Them Try Harder to Spur on Sales?
Open Access | Jul 16, 2014
Buy One, Get One Free: How Framing Sales Promotions Affects the Whole Shopping Basket
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