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Open Access

NIM Marketing Intelligence Review

Volume 10 (2018): Issue 2 (October 2018)

IoT - Consumers and the Internet of Things

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9 Articles
Open Access | Oct 26, 2018
Editorial: Consumers and the Internet of Things
Donna L. Hoffman
Donna L. Hoffman
 and 
Thomas P. Novak
Thomas P. Novak
  
Open Access | Oct 26, 2018
The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives
Donna L. Hoffman
Donna L. Hoffman
 and 
Thomas P. Novak
Thomas P. Novak
  
Open Access | Oct 26, 2018
Amazing Machines and the Quest for Meaning in Consumption
Stefano Puntoni
Stefano Puntoni
  
Open Access | Oct 26, 2018
IoT Stories: The Good, the Bad and the Freaky
Markus Giesler
Markus Giesler
 and 
Eileen Fischer
Eileen Fischer
  
Open Access | Oct 26, 2018
Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption
Larry Downes
Larry Downes
  
Open Access | Oct 26, 2018
The Complex Network of Things: When Technology is Making the Deal
William Rand
William Rand
  
Open Access | Oct 26, 2018
Internet of Things – Will Humans be Replaced or Augmented?
Paul A. Pavlou
Paul A. Pavlou
  
Open Access | Oct 26, 2018
Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA
Donna Hoffman
Donna Hoffman
, 
Tom Novak
Tom Novak
 and 
Linden Tibbets
Linden Tibbets
  
Open Access | Oct 26, 2018
Connecting the World and Reinventing Customer Centricity
Rudolf Aunkofer
Rudolf Aunkofer
  

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eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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