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NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
Open Access
NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
AI and the Machine Age of Marketing
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9 Articles
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Open Access | Nov 15, 2019
Editorial
Christian Hildebrand
Christian Hildebrand
Open Access | Nov 15, 2019
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide
Christian Hildebrand
Christian Hildebrand
Open Access | Nov 15, 2019
Using Consumers’ Digital Footprints for More Persuasive Mass Communication
Sandra Matz
Sandra Matz
and
Michal Kosinski
Michal Kosinski
Open Access | Nov 15, 2019
Let the Machine Decide: When Consumers Trust or Distrust Algorithms
Noah Castelo
Noah Castelo
,
Maarten W. Bos
Maarten W. Bos
and
Donald Lehmann
Donald Lehmann
Open Access | Nov 15, 2019
When Humanizing Customer Service Chatbots Might Backfire
Rhonda Hadi
Rhonda Hadi
Open Access | Nov 15, 2019
AI-Driven Sales Automation: Using Chatbots to Boost Sales
Christian Hildebrand
Christian Hildebrand
and
Anouk Bergner
Anouk Bergner
Open Access | Nov 15, 2019
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars
Edmond Awad
Edmond Awad
,
Jean-François Bonnefon
Jean-François Bonnefon
,
Azim Shariff
Azim Shariff
and
Iyad Rahwan
Iyad Rahwan
Open Access | Nov 15, 2019
Understanding Consumer Preferences from Social Media Data
Bradley Taylor
Bradley Taylor
Open Access | Nov 15, 2019
Talking Versus Typing: The Power of Voice-Based Remote Controls
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Volume
Issue
All Volumes and Issues in this Journal
AHEAD OF PRINT
Volume 16 (2024)
Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Issue 2 (November 2023)
Virtual Consumer Experiences
Issue 1 (May 2023)
Marketing Dashboards – The Next Generation
Volume 14 (2022)
Issue 2 (November 2022)
MarTech and SalesTech
Issue 1 (May 2022)
Conscious Consumption
Volume 13 (2021)
Issue 2 (November 2021)
Brand Activism
Issue 1 (May 2021)
The Dark Sides of Digital Marketing
Volume 12 (2020)
Issue 2 (November 2020)
The Reputation Economy
Issue 1 (May 2020)
Crowd Innovation: Hype or Help
Volume 11 (2019)
Issue 2 (November 2019)
AI and the Machine Age of Marketing
Issue 1 (May 2019)
The Future of Retailing
Volume 10 (2018)
Issue 2 (October 2018)
IoT - Consumers and the Internet of Things
Issue 1 (May 2018)
Brand Risk Matters
Volume 9 (2017)
Issue 2 (November 2017)
The Connected Consumer
Issue 1 (May 2017)
Digital Transformation
Volume 8 (2016)
Issue 2 (November 2016)
Marketing and Data Science
Issue 1 (May 2016)
Responsible Marketing
Volume 7 (2015)
Issue 2 (November 2015)
Marketing Meets Product Design
Issue 1 (May 2015)
Truly Accountable Marketing
Volume 6 (2014)
Issue 2 (November 2014)
Social Brand Engagement
Issue 1 (May 2014)
Emotions in Marketing
Volume 5 (2013)
Issue 2 (November 2013)
Issue 1 (May 2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
Volume 2 (2010)
Issue 2 (November 2010)
Issue 1 (May 2010)
Volume 1 (2009)
Issue 2 (November 2009)
Issue 1 (May 2009)