9 Articles
Open Access | Apr 29, 2016
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference
and
Open Access | Apr 29, 2016
CSR and the Frontline Context: How Social Programs Improve Customer Service
, and
Open Access | Apr 29, 2016
From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets
Open Access | Apr 29, 2016
Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals
Open Access | Apr 29, 2016
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers
, and
Open Access | Apr 29, 2016
Responsible Chocolate
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