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Journals
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
Open Access
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
The Reputation Economy
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Open Access | Oct 23, 2020
Editorial
Giana M. Eckhardt
Giana M. Eckhardt
Open Access | Oct 23, 2020
Playing the Trust Game Successfully in the Reputation Economy
Giana M. Eckhardt
Giana M. Eckhardt
Open Access | Oct 23, 2020
Reaching for the Stars: The Role and Value of Digital Reputation
Alessandro Gandini
Alessandro Gandini
Open Access | Oct 23, 2020
Navigating by the Stars: Current Challenges for Ensuring Trust in the Sharing Economy
Mareike Möhlmann
Mareike Möhlmann
and
Timm Teubner
Timm Teubner
Open Access | Oct 23, 2020
Detecting and Mitigating Discrimination in Online Platforms: Lessons from Airbnb, Uber, and Others
Michael Luca
Michael Luca
and
Dan Svirsky
Dan Svirsky
Open Access | Oct 23, 2020
Tit for Tat? The Difficulty of Designing Two-Sided Reputation Systems
David Holtz
David Holtz
and
Andrey Fradkin
Andrey Fradkin
Open Access | Oct 23, 2020
Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers
Alexander Mafael
Alexander Mafael
and
Sabrina Gottschalk
Sabrina Gottschalk
Open Access | Oct 23, 2020
It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions
Tom van Laer
Tom van Laer
Open Access | Oct 23, 2020
Hosting Bags Instead of People
Open Access | Oct 23, 2020
Thrilled or Upset: What Drives People to Share and Review Product Experiences?
Anja Dieckmann
Anja Dieckmann
and
Matthias Unfried
Matthias Unfried
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Volume 16 (2024)
Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
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Volume 13 (2021)
Issue 2 (November 2021)
Brand Activism
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The Dark Sides of Digital Marketing
Volume 12 (2020)
Issue 2 (November 2020)
The Reputation Economy
Issue 1 (May 2020)
Crowd Innovation: Hype or Help
Volume 11 (2019)
Issue 2 (November 2019)
AI and the Machine Age of Marketing
Issue 1 (May 2019)
The Future of Retailing
Volume 10 (2018)
Issue 2 (October 2018)
IoT - Consumers and the Internet of Things
Issue 1 (May 2018)
Brand Risk Matters
Volume 9 (2017)
Issue 2 (November 2017)
The Connected Consumer
Issue 1 (May 2017)
Digital Transformation
Volume 8 (2016)
Issue 2 (November 2016)
Marketing and Data Science
Issue 1 (May 2016)
Responsible Marketing
Volume 7 (2015)
Issue 2 (November 2015)
Marketing Meets Product Design
Issue 1 (May 2015)
Truly Accountable Marketing
Volume 6 (2014)
Issue 2 (November 2014)
Social Brand Engagement
Issue 1 (May 2014)
Emotions in Marketing
Volume 5 (2013)
Issue 2 (November 2013)
Issue 1 (May 2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
Volume 2 (2010)
Issue 2 (November 2010)
Issue 1 (May 2010)
Volume 1 (2009)
Issue 2 (November 2009)
Issue 1 (May 2009)