Open Access

NIM Marketing Intelligence Review

Volume 12 (2020): Issue 1 (May 2020)

Crowd Innovation: Hype or Help

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Open Access | Apr 24, 2020

Editorial

Kurt Matzler

Open Access | Apr 24, 2020

Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box?

Kurt Matzler

Open Access | Apr 24, 2020

How to Manage Crowdsourcing Platforms Effectively

and

Open Access | Apr 24, 2020

Strategies for Leveraging Crowds

Linus Dahlander

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Henning Piezunka

Open Access | Apr 24, 2020

How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation

Johann Füller

Katja Hutter

and

Niclas Kröger

Open Access | Apr 24, 2020

Open Strategy: The Inclusion of Crowds in Making Strategies

Christian Stadler

Julia Hautz

and

Stephan Friedrich von den Eichen

Open Access | Apr 24, 2020

Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation

Thomas Kohler

and

Henry Chesbrough

Open Access | Apr 24, 2020

Crowdsourcing at NASA: About the Work Behind Having Others Do the Work

Ryon Stewart

Open Access | Apr 24, 2020

Case Study “Crowdsourcing@Rivella”: In Search of New Flavors

Silvan Brauen

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All Volumes and Issues in this Journal

AHEAD OF PRINT

Volume 16 (2024)

Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)

eISSN:: 2628-166X
Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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