<abstract xmlns="http://www.w3.org/1999/xhtml">Companies aspire to fulfil consumers’ needs, wants and desires by offering products and services. Due to globalization and digitization, the world became a small village by facilitating the obtainability of products/services across the globe. Furthermore, the online purchasing via social platforms mirrors the traditional purchasing process. Gamification, game techniques and elements have been employed in the different domain for engaging and motivating consumers, students, end-users in numerous countries and cultures. Gamification is considered the appliance of game techniques and game elements in the non-game environment. It’s been adjusted in different models founded as a need to explore and explain variables, phenomena and theories. Game mechanics as one of the game elements are applied in different disciplines to achieve better performance, fruitful collaboration, active and enthusiastic participation, creating enjoyable, pleasurable and entertaining environment. Aesthetics are described as the sensory part that game evoke within the player. To identify the differences within consumers who purchase via social media when game mechanics and aesthetics are applied, the chi-square test for independence has been employed. The results estimate that the association between products and services as variables is not statistically significant and the relationship between them is weak or moderated. The findings of this research are useful for private companies and other interested stakeholders.</abstract>

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

<abstract xmlns="http://www.w3.org/1999/xhtml">This study focuses on the impact of empowering leadership and challenges work environment on both sale employee’s creativity and innovative work behavior in the Vietnamese banking industry. An empirical test, a structural equation model comprising a sample of 319 sale employees in 15 banks, indicates a strong relationship between sales staff creativity and innovative work behavior. Moreover, the findings indicate that both an empowering leadership and a challenging work environment can trigger sale employees’ creativity. Finally, innovative work behavior has a positive impact on innovative output. In general, this study contributes with some suggestions for bank managers to identify appropriate methods in order to stimulate the creativity and innovative work behavior of employees with the objective of achieving strong and sustainable business performance.</abstract>

Industrial University of Ho Chi Minh City

Predicting overall Staffs’ Creativity and Innovative Work Behavior in Banking

<abstract xmlns="http://www.w3.org/1999/xhtml">The Romanian economy has prospered in the last years, and as a result, economic players claim today the scarcity of skilled workforce in the country. Many reasons have been mentioned for this: a dysfunctional labour market, saturated economic regions, demographic decline, migration, not adequately skilled workers. Therefore, it is crucial activating participation at an early stage to grow future skilled workforce as insufficiency of skilled human resources can limit economic growth. Talent management and talent pool growth have been concentrated on star talent acquisition and the development of new in -house talent processes. Rather slow has been the advance in generating new talent pools from an inter-firm cooperative approach. This work will make an initial approach to close this gap in research by studying the creation of talent pools through coopetition in the private sector as mean to an end to growing workforce supply. The concept is studied based on a case study that focuses on two private Vocational Education Training programs of two industries in Romania namely retail and manufacturing. The study shows that new talent pools can be grown through a coopetitive environment given harsh environments and limited resource capabilities of the firms.</abstract>

The Bucharest University of Economic Studies

The Doctoral School for Business Administration

Creating talent pools through coopetition: a case study on vocational training programs in Romania

<abstract xmlns="http://www.w3.org/1999/xhtml">The Game Theory model provides revolutionary grounds for tackling problems in an optimal manner by considering various constraints and conditions. This research paper proposes a novel idea of monitoring, diagnosis and treatment of hypertension using game theory model using systematic review methodology. The theoretical framework for designing software called Hypertension Management System (HMS) is proposed using underlying principles of game theory by considering patients and doctors as players. The system is installed in the smartphones of players and its functioning follows the hierarchy of Big Data mining and extraction. The theoretical framework of HMS starts from data sensing through physical sensors, proceeds along layers for data processing and reduction, and finally arrives at the decision-making step to assist doctors in the treatment of disease. This novel system will reduce the mortality due to chronic diseases like hypertension by enabling game patients and doctors to deal with its symptoms in a timely manner according to feedback from previous data.</abstract>

Game theory in designing mHealth apps for monitoring hypertension

<abstract xmlns="http://www.w3.org/1999/xhtml">The European Union develops a new energy policy as an answer to the challenges of climate change which is a global issue affecting all of us. The package “Clean Energy for All Europeans” adopted by the European Commission in 2016, contains instruments for a new energy policy at the level of the European Union, based on an Energy Union, on promoting energy efficiency and the use of Clean Energy. These are the first steps in creating an institutional and legal framework for a common energy market of the European Union. This way the Internal Market of the European Union would be completed by a common energy market and the result would be a consolidated European Union. This is the research hypothesis the present paper is dealing with. It analyzes as well the impact of the new energy policies on the business environment in terms of new innovative business models at European Union level. The research is based on an interdisciplinary approach considering aspects of European policy, European law, business and economics. Qualitative research methods, such as the analysis of European regulations and provisions representing the basis for a harmonized framework in the energy sector at European Union level and case studies from European Union Member States will be applied. Relevant indicators provided by the European Commission and by Eurostat statistics analyzed in the present paper will complete this assessment.</abstract>

The energy union - Perspectives for consolidating the European Union through a common energy market

<abstract xmlns="http://www.w3.org/1999/xhtml">The purchase of an electric vehicle has become a widely debated topic by the economic community in recent years. However, few personal automobile users, who purchased new cars, have chosen a fully electric vehicle. The novelty of this research came from the assumption that there is a lack of knowledge in this field and fuelled by contradicting information. Potential electric vehicle buyers have developed a real psychosis on the subject, the most consistent motives being among others the charge anxiety. Many researchers consider that the worries of the vehicle users are exaggerated and are not based on reality. Better documentation of the subject would reduce these fears and would increase the process of electrical vehicles absorption. The main objective of this article is to analyse the main anxiety factors by buying an electric vehicle and to reduce the related anxiety. For this purpose, the authors have performed an econometric analysis based on a questionnaire distributed online and face to face in Romania.</abstract>

Key anxiety factors for buying an electric vehicle

<abstract xmlns="http://www.w3.org/1999/xhtml">The efficiency of the Romanian tax administration has as a main purpose the maximization of the public revenues in order to support the expenses necessary for the good functioning of the state and the achievement of the budgetary balance. Public finance policy is a priority component of the overall policy of a state, manifested in the field of distribution and encompassing all the effective methods and means of procurement and directing of financial resources and the instruments, institutions and regulations in the field in order to influence the economic processes and the existing social relations at a time in an economy.</abstract>

An overview of the influence of some macroeconomic variables on public revenues. A panel approach for a sample of European countries

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Management & Marketing

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