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Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
Open Access
Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
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Open Access | Oct 29, 2018
Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity
Thu Tran
Thu Tran
,
Masahiro Moritaka
Masahiro Moritaka
,
Ran Liu
Ran Liu
and
Susumu Fukuda
Susumu Fukuda
Open Access | Oct 29, 2018
Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions
Carmen Păunescu
Carmen Păunescu
,
Mihaela Cornelia Popescu
Mihaela Cornelia Popescu
and
Laura Blid
Laura Blid
Open Access | Oct 29, 2018
Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach
Michael Adu Kwarteng
Michael Adu Kwarteng
,
Michal Pilík
Michal Pilík
and
Eva Juřičková
Eva Juřičková
Open Access | Oct 29, 2018
Mapping higher education for sustainable development in Portugal
Luis Miguel Fonseca
Luis Miguel Fonseca
,
Ana Rita Portela
Ana Rita Portela
,
Beatriz Duarte
Beatriz Duarte
,
João Queirós
João Queirós
and
Luis Paiva
Luis Paiva
Open Access | Oct 29, 2018
Sectoral variations in market orientation and performance among small service firms in Botswana
Olumide Jaiyeoba
Olumide Jaiyeoba
,
Chux Gervase Iwu
Chux Gervase Iwu
and
Edward Marandu
Edward Marandu
Open Access | Oct 29, 2018
The geographic distribution of Knowledge Economy (KE) within the European Union (EU)
Shahrazad Hadad
Shahrazad Hadad
Open Access | Oct 29, 2018
Factors of communication mix on social media and their role in forming customer experience and brand image
Radovan Bacik
Radovan Bacik
,
Richard Fedorko
Richard Fedorko
,
Ludovit Nastisin
Ludovit Nastisin
and
Beata Gavurova
Beata Gavurova
Open Access | Oct 29, 2018
Assessing students’ entrepreneurial skills needed in the Knowledge Economy
Ruxandra Bejinaru
Ruxandra Bejinaru
Open Access | Oct 29, 2018
Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context
Jiří Bejtkovský
Jiří Bejtkovský
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Volume 16 (2021)
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Volume 13 (2018)
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