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Journals
Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
Open Access
Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
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Open Access | May 09, 2017
A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach
Majeed Heydari
Majeed Heydari
and
Amir Yousefli
Amir Yousefli
Open Access | May 09, 2017
A review on green supply chain aspects and practices
Shamimul Islam
Shamimul Islam
,
Noorliza Karia
Noorliza Karia
,
Firdaus Bin Ahmad Fauzi
Firdaus Bin Ahmad Fauzi
and
Mohamed Soliman
Mohamed Soliman
Open Access | May 09, 2017
Comparison of four microfinance markets from the point of view of the effectuation theory, complemented by proposed musketeer principle illustrating forces within village banks
Tomáš Hes
Tomáš Hes
,
Haiyan Sulaiman
Haiyan Sulaiman
,
Guillermo Bali Chávez
Guillermo Bali Chávez
,
Samuel Mintah
Samuel Mintah
and
Ali Salman
Ali Salman
Open Access | May 09, 2017
A plea for quality in internship programmes – evidence from the business and administration students’ experience
Simona Goia
Simona Goia
,
Cristian Virgil Marinaș
Cristian Virgil Marinaș
and
Ramona Ștefania Igret
Ramona Ștefania Igret
Open Access | May 09, 2017
Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty
E. A .C. P Karunarathne
E. A .C. P Karunarathne
and
Zhang Jing
Zhang Jing
Open Access | May 09, 2017
Introducing the religio-centric positional advantage to Indonesian small businesses
Hendar Hendar
Hendar Hendar
,
Augusti Tae Ferdinand
Augusti Tae Ferdinand
and
Tatiek Nurhayati
Tatiek Nurhayati
Open Access | May 09, 2017
Sponsorship investments: do they deliver brand awareness for all sponsors?
Catherine Mpolokeng Sephapo
Catherine Mpolokeng Sephapo
Open Access | May 09, 2017
The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games?
Matthias Greiff
Matthias Greiff
and
Henrik Egbert
Henrik Egbert
Open Access | May 09, 2017
The focus of marketing communication efforts of smes within south Africa
Safura Mohamed Kallier
Safura Mohamed Kallier
Open Access | May 09, 2017
The importance of international experience for Romanian students in establishing career priorities
Lavinia Butum
Lavinia Butum
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