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Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
Open Access
Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context
Jiří Bejtkovský
Jiří Bejtkovský
| Oct 29, 2018
Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
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Published Online:
Oct 29, 2018
Page range:
1133 - 1149
DOI:
https://doi.org/10.2478/mmcks-2018-0028
Keywords
Czech Republic
,
employer branding
,
generation Y
,
internal and external branding
,
marketing
,
students
,
the Two-sample t-Test for equal means
© 2018 Jiří Bejtkovský, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Jiří Bejtkovský
Tomas Bata University in Zlín,
Zlín