<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The factors influencing job search and job selection are related to employer branding, employer’s position and employer attractiveness on labour market. These factors make employer branding. A conception of employer branding is hot issue not only in scientific research area. The employer branding can be divided into internal and external branding. The main goal of this article was to discover the factors influencing the job search and job selection based on the gender of the respondents and the type of faculty in the employer branding context. The students of Generation Y introduced a research sample of respondents. The primary data was acquired by structured questionnaire targeted at selected students of Generation Y in the Czech Republic. The total number of respondents was 655 students. Two research hypotheses and one research question have been defined. An analysis was realized using statistical software IBM Statistical Package for Social Science (SPSS) Statistics 23 and Microsoft Excel 2013. The verification of the research hypotheses was performed by the statistical method of the Two-sample t-Test for equal means. The research results discovered the findings that the mean perceptions of the factors influencing the job search and job selection: (1) were as the same for females and males, (2) were as the same for Generation Y students of the Faculty of Humanities (FHS) and Faculty of Management and Economics (FaME). Information about potential employers in the employer branding context was also investigated. The most frequent information about potential employers was information about job position and working conditions.</p></abstract>

The factors influencing job search and job selection are related to employer branding, employer’s position and employer attractiveness on labour market. These factors make employer branding. A conception of employer branding is hot issue not only in scientific research area. The employer branding can be divided into internal and external branding. The main goal of this article was to discover the factors influencing the job search and job selection based on the gender of the respondents and the type of faculty in the employer branding context. The students of Generation Y introduced a research sample of respondents. The primary data was acquired by structured questionnaire targeted at selected students of Generation Y in the Czech Republic. The total number of respondents was 655 students. Two research hypotheses and one research question have been defined. An analysis was realized using statistical software IBM Statistical Package for Social Science (SPSS) Statistics 23 and Microsoft Excel 2013. The verification of the research hypotheses was performed by the statistical method of the Two-sample t-Test for equal means. The research results discovered the findings that the mean perceptions of the factors influencing the job search and job selection: (1) were as the same for females and males, (2) were as the same for Generation Y students of the Faculty of Humanities (FHS) and Faculty of Management and Economics (FaME). Information about potential employers in the employer branding context was also investigated. The most frequent information about potential employers was information about job position and working conditions.

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The factors influencing job search and job selection are related to employer branding, employer’s position and employer attractiveness on labour market. These...

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Published Online: Oct 29, 2018

Page range: 1133 - 1149

DOI: https://doi.org/10.2478/mmcks-2018-0028

Keywords
Czech Republic, employer branding, generation Y, internal and external branding, marketing, students, the Two-sample t-Test for equal means

© 2018 Jiří Bejtkovský, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Published Online: Oct 29, 2018

Page range: 1133 - 1149

DOI: https://doi.org/10.2478/mmcks-2018-0028

KeywordsCzech Republic, employer branding, generation Y, internal and external branding, marketing, students, the Two-sample t-Test for equal means

© 2018 Jiří Bejtkovský, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Czech Republic, employer branding, generation Y, internal and external branding, marketing, students, the Two-sample t-Test for equal means