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Marketing of Scientific and Research Organizations
Volume 29 (2018): Issue 3 (September 2018)
Open Access
The Use of Mobile Applications by Airlines in the Process of Marketing Communication
Anna Szymczak
Anna Szymczak
| Apr 06, 2019
Marketing of Scientific and Research Organizations
Volume 29 (2018): Issue 3 (September 2018)
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Published Online:
Apr 06, 2019
Page range:
133 - 153
DOI:
https://doi.org/10.14611/minib.29.09.2018.14
Keywords
mobile marketing
,
mobile applications
,
airlines
© 2018 Anna Szymczak, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Anna Szymczak
University of Łódź,
Poland