<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The airline industry constitutes a challenge for marketing specialists due to high dynamics of provision of information. Airlines strive to communicate more and more effectively with the passenger. The specific character of the branch also constitutes a challenge for mobile application developers, who update them more often than applications of companies from other branches.</p><p>The goal of this article will be discussing the processes of building relations, efficient communication with clients on the market of passenger airline services using mobile applications. Up till now this problem hasn’t been the subject of both literature studies and empirical research. Source materials for the work will be available literature on the subject, own analyses based on secondary sources, as well as empirical studies conducted among passengers.</p></abstract>

The airline industry constitutes a challenge for marketing specialists due to high dynamics of provision of information. Airlines strive to communicate more and more effectively with the passenger. The specific character of the branch also constitutes a challenge for mobile application developers, who update them more often than applications of companies from other branches.The goal of this article will be discussing the processes of building relations, efficient communication with clients on the market of passenger airline services using mobile applications. Up till now this problem hasn’t been the subject of both literature studies and empirical research. Source materials for the work will be available literature on the subject, own analyses based on secondary sources, as well as empirical studies conducted among passengers.

The Use of Mobile Applications by Airlines in the Process of Marketing Communication

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The airline industry constitutes a challenge for marketing specialists due to high dynamics of provision of information. Airlines strive to communicate more...

The Use of Mobile Applications by Airlines in the Process of Marketing Communication

Data publikacji: 06 kwi 2019

Zakres stron: 133 - 153

DOI: https://doi.org/10.14611/minib.29.09.2018.14

Słowa kluczowe
mobile marketing, mobile applications, airlines

© 2018 Anna Szymczak, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Use of Mobile Applications by Airlines in the Process of Marketing Communication

Data publikacji: 06 kwi 2019

Zakres stron: 133 - 153

DOI: https://doi.org/10.14611/minib.29.09.2018.14

Słowa kluczowemobile marketing, mobile applications, airlines

© 2018 Anna Szymczak, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Słowa kluczowe
mobile marketing, mobile applications, airlines