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MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide

Alain Jolibert
Alain Jolibert
   | Jul 19, 2014
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Published Online: Jul 19, 2014
Page range: 60 - 65
DOI: https://doi.org/10.2478/gfkmir-2014-0042
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© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The cereal industry is characterized by heavy competition and a pressure to reinvent itself to meet changing consumer lifestyles and retail environments. Jeff Cooper, Director of Consumer Insights of CPW, one of the world’s biggest players in cereals, offers some interesting information on how to keep this business growing in a difficult market environment

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