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NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
Open Access
MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide
Alain Jolibert
Alain Jolibert
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
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Published Online:
Jul 19, 2014
Page range:
60 - 65
DOI:
https://doi.org/10.2478/gfkmir-2014-0042
Keywords
Nestlé
,
General Mills
,
cereals
,
economic crisis
,
innovation
,
marketing intelligence
,
branding
,
retailing
,
global business
,
interview
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.