Published Online: Mar 28, 2019
Page range: 843 - 850
Received: Nov 28, 2018
Accepted: Jan 12, 2019
DOI: https://doi.org/10.2478/czoto-2019-0108
Keywords
© 2019 Agata Krukowska-Miler, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.