Data publikacji: 28 mar 2019
Zakres stron: 843 - 850
Otrzymano: 28 lis 2018
Przyjęty: 12 sty 2019
DOI: https://doi.org/10.2478/czoto-2019-0108
Słowa kluczowe
© 2019 Agata Krukowska-Miler, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.