<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.</p>
</abstract>

The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.

Marketing Activities of Health Care Organizations and Patient Safety

System Safety: Human - Technical Facility - Environment

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Marketing Activities of Health Care Organizations and Patient Safety"}

The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which...

Marketing Activities of Health Care Organizations and Patient Safety

Published Online: Mar 28, 2019

Page range: 843 - 850

Received: Nov 28, 2018

Accepted: Jan 12, 2019

DOI: https://doi.org/10.2478/czoto-2019-0108

Keywords
health care organizations, marketing, patients, safety

© 2019 Agata Krukowska-Miler, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Marketing Activities of Health Care Organizations and Patient Safety

Published Online: Mar 28, 2019

Page range: 843 - 850

Received: Nov 28, 2018

Accepted: Jan 12, 2019

DOI: https://doi.org/10.2478/czoto-2019-0108

Keywordshealth care organizations, marketing, patients, safety

© 2019 Agata Krukowska-Miler, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
health care organizations, marketing, patients, safety