<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.</p>
</abstract>

The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which ensure safety of a patient, and presents a path model for supporting patients in case some regularities stemming from the above mentioned contact points arise.

Marketing Activities of Health Care Organizations and Patient Safety

System Safety: Human - Technical Facility - Environment

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Marketing Activities of Health Care Organizations and Patient Safety"}

The main goal of this publication is to show the areas where patients and marketing activities of health care organizations overlap. It shows regulations which...

Marketing Activities of Health Care Organizations and Patient Safety

Pubblicato online: 28 mar 2019

Pagine: 843 - 850

Ricevuto: 28 nov 2018

Accettato: 12 gen 2019

DOI: https://doi.org/10.2478/czoto-2019-0108

Parole chiave
health care organizations, marketing, patients, safety

© 2019 Agata Krukowska-Miler, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Marketing Activities of Health Care Organizations and Patient Safety

Pubblicato online: 28 mar 2019

Pagine: 843 - 850

Ricevuto: 28 nov 2018

Accettato: 12 gen 2019

DOI: https://doi.org/10.2478/czoto-2019-0108

Parole chiavehealth care organizations, marketing, patients, safety

© 2019 Agata Krukowska-Miler, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Parole chiave
health care organizations, marketing, patients, safety