Advertising and neuroscience. Aspects of the consumers’ behaviour

Data publikacji: 28 gru 2020

Zakres stron: 174 - 183

DOI: https://doi.org/10.2478/saec-2020-0028

Słowa kluczowe

advertising, neuroscience, psychosociology, neuromarketing, consumers

© 2020 Doriana Gîrniceanu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.