Advertising and neuroscience. Aspects of the consumers’ behaviour

Publicado en línea: 28 dic 2020

Páginas: 174 - 183

DOI: https://doi.org/10.2478/saec-2020-0028

Palabras clave

advertising, neuroscience, psychosociology, neuromarketing, consumers

© 2020 Doriana Gîrniceanu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.