<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Legacy media and social media are intertwined in a complicated relationship in local media ecologies. The recent national Swedish SOM survey on media use shows that people use Facebook more than local newspapers (both paper and online) to stay up to date with local events. In contrast, though, users still regard legacy media like subscription newspapers and the regional public service as more important sources than social media. Local newspapers are experiencing a decline in their number of users, but new hyperlocals are showing more stable numbers. Nevertheless, newspapers produce most of the original news reporting, and the public service and hyperlocals have more complementary positions in local media ecologies. They are all meeting the audience in the expanding public sphere of Facebook.</p></abstract>

Legacy media and social media are intertwined in a complicated relationship in local media ecologies. The recent national Swedish SOM survey on media use shows that people use Facebook more than local newspapers (both paper and online) to stay up to date with local events. In contrast, though, users still regard legacy media like subscription newspapers and the regional public service as more important sources than social media. Local newspapers are experiencing a decline in their number of users, but new hyperlocals are showing more stable numbers. Nevertheless, newspapers produce most of the original news reporting, and the public service and hyperlocals have more complementary positions in local media ecologies. They are all meeting the audience in the expanding public sphere of Facebook.

Local Media Ecologies

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"subtitle":"Social media taking the lead","article-title":"Local Media Ecologies"}

Legacy media and social media are intertwined in a complicated relationship in local media ecologies. The recent national Swedish SOM survey on media use shows...

Local Media Ecologies

Data publikacji: 16 paź 2019

Zakres stron: 51 - 67

DOI: https://doi.org/10.2478/nor-2019-0026

Słowa kluczowe
media ecology, local journalism, social media, Facebook, local media use

© 2019 Nygren, G. published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Local Media Ecologies

Data publikacji: 16 paź 2019

Zakres stron: 51 - 67

DOI: https://doi.org/10.2478/nor-2019-0026

Słowa kluczowemedia ecology, local journalism, social media, Facebook, local media use

© 2019 Nygren, G. published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Słowa kluczowe
media ecology, local journalism, social media, Facebook, local media use