<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Legacy media and social media are intertwined in a complicated relationship in local media ecologies. The recent national Swedish SOM survey on media use shows that people use Facebook more than local newspapers (both paper and online) to stay up to date with local events. In contrast, though, users still regard legacy media like subscription newspapers and the regional public service as more important sources than social media. Local newspapers are experiencing a decline in their number of users, but new hyperlocals are showing more stable numbers. Nevertheless, newspapers produce most of the original news reporting, and the public service and hyperlocals have more complementary positions in local media ecologies. They are all meeting the audience in the expanding public sphere of Facebook.</p></abstract>

Legacy media and social media are intertwined in a complicated relationship in local media ecologies. The recent national Swedish SOM survey on media use shows that people use Facebook more than local newspapers (both paper and online) to stay up to date with local events. In contrast, though, users still regard legacy media like subscription newspapers and the regional public service as more important sources than social media. Local newspapers are experiencing a decline in their number of users, but new hyperlocals are showing more stable numbers. Nevertheless, newspapers produce most of the original news reporting, and the public service and hyperlocals have more complementary positions in local media ecologies. They are all meeting the audience in the expanding public sphere of Facebook.

Local Media Ecologies

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"subtitle":"Social media taking the lead","article-title":"Local Media Ecologies"}

Legacy media and social media are intertwined in a complicated relationship in local media ecologies. The recent national Swedish SOM survey on media use shows...

Local Media Ecologies

Publié en ligne: 16 oct. 2019

Pages: 51 - 67

DOI: https://doi.org/10.2478/nor-2019-0026

Mots clés
media ecology, local journalism, social media, Facebook, local media use

© 2019 Nygren, G. published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Local Media Ecologies

Publié en ligne: 16 oct. 2019

Pages: 51 - 67

DOI: https://doi.org/10.2478/nor-2019-0026

Mots clésmedia ecology, local journalism, social media, Facebook, local media use

© 2019 Nygren, G. published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
media ecology, local journalism, social media, Facebook, local media use