<abstract xmlns="http://www.w3.org/1999/xhtml">The article analyses demographic factors which determine the students’ intention to borrow and to choose a particular credit service, i.e., what characteristics of credit services are the most important for students when making a choice of a particular credit service.</abstract>

Finance Department, Faculty of Economics and Management

head of Finance Department, Faculty of Economics and Management

The Assessment of Determinants of Credit Services’ Choices among Students

<abstract xmlns="http://www.w3.org/1999/xhtml">Conference realignment in NCAA college athletics impacted traditional rivalries and affiliations as it took shape from 2010 to 2013. As schools traded conferences, their college football programs were left to compete against new foes, and in new markets for high school athletes. The impact of brand recognition, prestige, and new conference affiliation on recruiting are examined herein. The findings of the market competitive externalities are important for every labour market in which business opt to compete.</abstract>

The Impact of Competitive Markets on Recruiting: Lessons from Collegiate Athletics

<abstract xmlns="http://www.w3.org/1999/xhtml">The article analyses challenges for the distributed leadership development of education institutions in the context of hierarchical culture. According to theoretical research, it is possible to state that institutional environment in Lithuania provides possibilities for developing distributed leadership. Meanwhile, cultural environment is characterized by a high degree of hierarchy.</abstract>

Challenges for the Distributed Leadership Development sof Education Institutions in a Hierarchical National Culture

<abstract xmlns="http://www.w3.org/1999/xhtml">In management research, theoretical abstractions, which are traditionally derived based on economic and individualist ontological assumptions, are limited in the ability to produce practically relevant insights and increase the divide between organisational practitioners and scientists. This paper argues that contemporary theory of practice, which jointly considers agency, structure and materiality, overcomes the confrontation and integrates scientific rigour with the richness of organisational practice. The author thereby introduces the origins of practice theory, analyses the definition of practice and explores the areas of management research where practice theory is currently adopted.</abstract>

Theorising Practice and Developing Practically Relevant Insights in Organisational Research

<abstract xmlns="http://www.w3.org/1999/xhtml">The aim of the paper is to determine the development trends in motivation factors. In the first part, the authors analyse apparent differences in the use of motivation factors by business managers. Then, the authors try to determine the role and influence of independent variables, namely leadership style, corporate culture and corporate communication on employee motivation.</abstract>

Faculty of Economic and Management, Department of Management

Development Trends in Motivation Factors Applied by Business Managers in Corporation

<abstract xmlns="http://www.w3.org/1999/xhtml">Innovation is a complex process which causes various changes in organizations. Since the success of innovation is mostly influenced by the staff, the research aims at theoretical and empirical identification of the factors which determine employees’ positive attitude to innovations implemented in Klaipėda public transport companies. The research findings revealed that the main factor which fosters employees’ positive attitude to innovations is a material incentive, and the least significant factor is an opportunity to participate and be involved in the process of innovation creation and implementation. The dominant factors are the ones that are most related to personal benefits for the employees themselves rather than to the benefits for the organization.</abstract>

The Factors Determining Employees’ Positive Attitude to Innovations: A Case of Klaipėda Public Transport Companies

<abstract xmlns="http://www.w3.org/1999/xhtml">Due to the relevance of stockouts in the retail sector together with their significantly negative effect both on retail and the whole supply chain, this paper offers a theoretical review of the stockout definition, rates, its main causes and consequences.</abstract>

Business and Management Department, Faculty of Economics and Management

Marketing Department, Faculty of Economics and Management

A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences

<abstract xmlns="http://www.w3.org/1999/xhtml">The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication. The problem solved in this paper argues how content marketing decisions can contribute to effective internal communication. Based on scientific literature analysis, a theoretical-hypothetical model of the content marketing decisions’ contribution to the effective internal communication is presented.</abstract>

Content Marketing Decisions for Effective Internal Communication

<abstract xmlns="http://www.w3.org/1999/xhtml">Whereas the application of social media marketing has been trending in business, the theoretical research that analyses the phenomenon of social media marketing is to some extent lagging behind. In practice, social media marketing is often viewed as a customer relationship management (CRM) tool or technique and not as a capability. This paper builds on the theories of the resourced-based view (RBV) and dynamic capabilities to explore the concept of social media marketing capability. The aim of this paper is to redefine the phenomenon of social media marketing capability and to contribute to the existing literature. In addition, it urges firms to look into social media marketing not only as a tool or technique, but also as an organizational capability.</abstract>

Social Media Marketing – from Tool to Capability

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Management of Organizations: Systematic Research

 The scientific issue “Management of Organizations: Systematic Research” was founded by Vytautas Magnus University in 1995. It publishes management and other scientific systematic research, reviews important scientific works as well as discusses practical problems of management.  The journal “Management of Organizations: Systematic Research” covers quite a wide range of subjects: methodology of management, analysis of organizational concept, interaction of organization and microeconomic environment, theory and practice of entrepreneurship, organizational design, human resource management, methodology of administration, marketing management, strategic management, finance management, production management, tendencies of management development, theories of international business and its organization, business globalization.  Rejection Rate:   22%   Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. 