<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.</p></abstract>

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania"}

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are...

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Pubblicato online: 16 mar 2019

Pagine: 101 - 114

Ricevuto: 30 ott 2018

Accettato: 20 dic 2018

DOI: https://doi.org/10.1515/mosr-2018-0016

Parole chiave
choice behaviour, cosmetics, gender differences, market segmentation

© 2018 Lina Pilelienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Pubblicato online: 16 mar 2019

Pagine: 101 - 114

Ricevuto: 30 ott 2018

Accettato: 20 dic 2018

DOI: https://doi.org/10.1515/mosr-2018-0016

Parole chiavechoice behaviour, cosmetics, gender differences, market segmentation

© 2018 Lina Pilelienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Parole chiave
choice behaviour, cosmetics, gender differences, market segmentation