<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.</p></abstract>

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania"}

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are...

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Published Online: Mar 16, 2019

Page range: 101 - 114

Received: Oct 30, 2018

Accepted: Dec 20, 2018

DOI: https://doi.org/10.1515/mosr-2018-0016

Keywords
choice behaviour, cosmetics, gender differences, market segmentation

© 2018 Lina Pilelienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Published Online: Mar 16, 2019

Page range: 101 - 114

Received: Oct 30, 2018

Accepted: Dec 20, 2018

DOI: https://doi.org/10.1515/mosr-2018-0016

Keywordschoice behaviour, cosmetics, gender differences, market segmentation

© 2018 Lina Pilelienė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
choice behaviour, cosmetics, gender differences, market segmentation