Sustainable marketing and consumers’ preferences in tourism

[1] Anon, (1985). AMA Board Approves New Marketing Definition. Marketing Educator, Spring, p. 1.Search in Google Scholar

[2] Badulescu, A., Badulescu, D., Bac, D. & Sipos-Gug, S. (2014). Attitudes and intentions of Business Master Students towards Sustainable tourism and entrepreneurship. Amfiteatru Economic. Vol. XVI. Special No.8. November 2014, pp. 1110-1124Search in Google Scholar

[3] Bartelmus, P. (1989). Environment and Development. London: Allen and Unwin.Search in Google Scholar

[4] Belz and Peattie’s (2009). Sustainability marketing, a global perspective. Chichester: WileySearch in Google Scholar

[5] Berry, S. and Ladkin, A. (1997). Sustainable Tourism: A Regional Perspective. Tourism Management. 18(7), pp.433-44010.1016/S0261-5177(97)00053-8Search in Google Scholar

[6] Booms, B.H. & Bitner, M.J. (1981). Marketing strategies and organizational structures for service firms. In J.H. Donnelly & W.R. George (Eds.), Marketing of services (pp. 47-51). Chicago, IL: American Marketing Association.Search in Google Scholar

[7] Choibamroong, T. (2006). Knowledge of tourism behaviour: A key success factor for managers in tourism business. International Journal of Tourism Research, pp. 1-8Search in Google Scholar

[8] Crompton J.L. (1997). A system model of the tourist’s destination selection process. Unpublished doctoral dissertation. Texas A&M University, 1977, pp. 181-193Search in Google Scholar

[9] Dawkins, J. (2004). Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), pp.108-119Search in Google Scholar

[10] Elkington, J. (1997). Cannibals with forks. Oxford: Capstone.Search in Google Scholar

[11] Gherco, A. V. & Trandafir, A. (2014). Tourism development in the terms of sustainable development in Romanie. Economics, Management & Financial Markets, 9(1), pp. 207-212Search in Google Scholar

[12] Kotler, P., Bowen, J.T., Makens, J.C. (2006). Marketing for hospitality and tourism. Upper Saddle River, NJ: Pearson educationSearch in Google Scholar

[13] Martin D & Schouten J. (2011). Sustainable marketing. Prentice Hall; 1 editionSearch in Google Scholar

[14] McCarthy, E.J. (1960). Basic marketing: A managerial approach. Homewood, IL: Irwin.Search in Google Scholar

[15] McColl, K.JR., Kiel, G.G., Lusch, R.F., & Lusch, V.N. (1994). Marketing: Concepts and Strategies, Acumen Overseas Pte. Ltd, SingaporeSearch in Google Scholar

[16] McDonald, S. & Oates, C.J. (2006). Sustainability: Consumer perceptions and marketing strategies. Business Strategy and the Environment, 15(2), pp. 157-17010.1002/bse.524Search in Google Scholar

[17] Mihalic, T., Zabkar, V. & Cvelbar, L. K. (2012). A hotel sustainability business model: evidence from Slovenia. Journal of Sustainable Tourism, 20(5), pp. 701-719. doi: 10.1080/09669582.2011.63209210.1080/09669582.2011.632092Search in Google Scholar

[18] Moisescu, O. I. & Gică, O.A. (2014) Amfiteatru Economic. 16, No. Special 8/2014Search in Google Scholar

[19] Morrison, A. (2009). Hospitality and travel marketing (4th ed.). Albany: Delmar Cengage LearningSearch in Google Scholar

[20] National Strategy for Tourism of Republic of Macedonia for 2009-2013 (2009) Government of Republic of MacedoniaSearch in Google Scholar

[21] Pearce, D., (1986). Blueprint for a Green Economy. London: Kogan PageSearch in Google Scholar

[22] Pomering, A., Noble, G. & Johnson, L.W. (2011). Conceptualising a contemporary marketing mix for sustainable tourism. Journal of Sustainable Tourism, 19(8), pp. 953-969. doi: 10.1080/09669582.2011584625Search in Google Scholar

[23] Tsiotsou, R. H. & Goldsmith, R. E. (2012). Strategic Marketing in Tourism Services.Search in Google Scholar