<abstract xmlns="http://www.w3.org/1999/xhtml">Senior leisure travel became a significant part of the global tourism market, and developing countries with lower GNP, such as South-East European countries, are also part of this trend. The principal aim of the paper was to explore the senior tourists’ preferences (choice of destination, transport, and accommodation), their travel motivation, and travel limitations of this fast-growing market with immense potential in this country. A questionnaire was used to collect data from 320 senior tourists in the five biggest cities of Serbia. The results indicate spa and mountain centres as preferable travel destinations among the potential senior tourists in Serbia, while the major factors for choosing a destination showed to be travel costs, climate conditions, and destination proximity. The research findings also showed that the principal travel motives are rest and relaxation and health improvement, and in connection to this, the most preferable activities on the destination are engagement in spa and medical treatments and spending time in unspoiled nature. Moreover, the study indicates financial difficulties and health concerns as the major travel barriers of potential senior market in Serbia. The research findings can be used as a framework for all tourism stakeholders involved in tailoring a specific tourism product for Serbian senior travel market.</abstract>

Griffith Institute of Tourism, Griffith University Gold Coast, Parklands Drive Southport, Qld 4222, Queenslend,

University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovića 3, 21000 Novi Sad,

Senior tourists’ preferences in the developing countries – measuring perceptions of Serbian potential senior market

<abstract xmlns="http://www.w3.org/1999/xhtml">Nowadays, the sustainability plays an important role in developing marketing in tourism, both from the theoretical and from the practical aspect. Sustainable marketing considers the general principles of marketing, with respect to sustainability as a new focus for a long-lasting customer relationship. Therefore, the business marketing in tourism should consider the importance of perceptions and expectations of tourists as final consumers. Regarding different marketing elements with sustainable aspect, this paper aims at investigating consumers’ perceptions of foreign tourists in Republic of Macedonia. In order to provide tourist perceptions and expectations, a survey based research was conducted among 254 foreign tourists in four cities in Republic of Macedonia, concerning aspects as: tourist perceptions of marketing elements of the current tourist offering and their expectations towards sustainable tourism development. For this purpose, statistical methods have been used as: Hi2-test, Student’s t-tests as well as correlation and Anova, using a specific program STAT FOR WINDOWS and STATA 11 for descriptive statistics of demographic characteristics of the sample.The paper presents the main findings from the literature, drawing conclusions from the empirical research and providing recommendations for future academic and business research. Considering the specifics of different target segments, results from this research are presenting the need for lower pricing, increased promotional activities using social media, providing online booking and development of ecotourism.</abstract>

Faculty for Tourism and Business Logistics, University Goce Delchev, Shtip,

School of Business Economics and Management, University American College Skopje,

Faculty of Tourism and Hospitality, University St. Kliment Ohridski, Bitola,

Sustainable marketing and consumers’ preferences in tourism

<abstract xmlns="http://www.w3.org/1999/xhtml">The cruise industry is exhibiting a steady significant growth during the recent years worldwide, and it is assessed to have remarkable economic implications for the local economies. The quality of cruise visitors’ experiences at a destination is crucial for the inclusion of that destination on the cruise itineraries. The aim of this paper is to investigate the cruise ship visitors’ off-board experiences in a Mediterranean port of call – Agios Nikolaos on the island of Crete, Greece, providing a better understanding of the main features of cruise customers’ behaviour and expectations from a port of call. Primary research was conducted at the port of Agios Nikolaos during the 2014 cruise season. The 306 filled questionnaires provided useful information related to the visitors’ demographic characteristics, travel motivation, destination perception, satisfaction, and intention to revisit and recommend the town to others. The findings and discussion of this study are useful to the tourism authorities of Agios Nikolaos and other Mediterranean ports of call with similar characteristics, which wish to maximise the benefits of cruise tourism, to industry practitioners, and academic researchers interested in cruise tourism.</abstract>

Advanced School of Tourism Education of Crete, Latous 25, 72100 Aghios Nikolaos, Crete, Tel.: +306944639853

Advanced School of Tourism Education of Crete, Latous 25, 72100 Agios Nikolaos, Crete,

Cruise visitors in Agios Nikolaos, Greece. Characteristics, preferences, satisfaction, and overall experience

<abstract xmlns="http://www.w3.org/1999/xhtml">Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first impression and the services offered to their guests. Consequently, many restaurants have a generally poor service, and therefore, many are closed as soon as they are opened. This study concerns more on how the first impression works in a fine-dining restaurant; hence, restaurateurs will able to know how to build on a customer’s good first impression. Previous studies, experts’ opinions, and the theories related to the topic of this study were referred and used in this study. The study was carried out in restaurant ‘C’, located in Tampere, Finland. Samples were collected from the guests who visited the restaurant ‘C’. This study contributes new knowledge regarding the first impression, and how it affects the customers’ decision behaviour as well as three different types of service clues (mechanic, humanic, and functional clues) and how they influence the customers’ perception.</abstract>

Taylor’s University School of Hospitality, Tourism & Culinary Arts, No.1 Jalan Taylor’s, Subang Jaya – 47500, Selangor,

The first impression in a fine-dining restaurant. A study of C Restaurant in Tampere, Finland

<abstract xmlns="http://www.w3.org/1999/xhtml">This study focusing on local food restaurants aims to evaluate the variables that influence consumers’ restaurant selection, and the most important variables that need to be addressed by those establishment managers. With this assessment it will be possible to structure different strategies which enterprises can resort to in order to obtain management advantages.A management model based on selection variables and how restaurants can influence the choice process is proposed in this article. Therefore, it is possible to maximise profit and the number of customers, to increase service quality, to create new services and dishes, to define strategic promotion plans, and to produce effective corrective measures.</abstract>

Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, Peniche,

Extremadura University /Business Management and Sociology Department, Badajoz,

Consumer profile of Portuguese local food restaurants

<abstract xmlns="http://www.w3.org/1999/xhtml">The aim of this study was to improve our understanding of how frontline employees cope with service recovery situations and recover from them. It also takes a closer look at employee empowerment. This work represents a qualitative case study, and investigates the topic from the perspective of frontline employees. Data collection is implemented by interviewing the case hotel’s frontline personnel. A content analysis method was utilised to analyse the collected data. The findings suggest that the support of colleagues is more crucial in coping with service recovery situations and recovering from them than the support of managers. Personality traits also play a role. A theoretical scheme of the service recovery process from the perspective of frontline employees is developed from the analysis of the interviews. The findings indicate that written instructions would assist employees in service recovery situations.</abstract>

University of Eastern Finland, Business School, P.O.Box 111, FI-80101 Joensuu

University of Eastern Finland, Business School, P.O.Box 111, FI-80101 Joensuu, Tel. +358 50 4387 475

A case study on service recovery: Frontline employees’ perspectives and the role of empowerment

<abstract xmlns="http://www.w3.org/1999/xhtml">Until a few years ago, markets were basically physical spaces, more or less large, where sellers and buyers could meet. The exchanges happened through physical contacts at the local as well as the international level. Security meant, basically, to protect people against tangible threats (frauds, thefts etc.). Nowadays, we are facing a new challenge. Markets are mainly becoming a cyberspace where sellers, dealers and buyers can meet without the need for physical contact. Security also has to mean protecting people against cyber threats (internet frauds, identity thefts etc.). In this paper, we would like to deal with an issue that, maybe, has not attracted much attention from scholars, that is, the importance of cyber security for the development of tourism destinations.</abstract>

Cyber Security and Tourism Competitiveness

<abstract xmlns="http://www.w3.org/1999/xhtml">Literary tourism is an increasingly important market within the field of cultural and heritage tourism. However, it is under-represented in the literature. Still not enough is known about the motivations and experiences of literary tourists. This paper offers an autoethnographic account of a literary tourist trip to <italic>Le Café Les Deux Magots</italic>, a place associated with the writers and philosophers Jean-Paul Sartre and Simone de Beauvoir. The paper discusses the motivations for becoming a literary pilgrim, and describes the meaning attached to the place visited. It underscores the desire for connection with place and reflects on how this is achieved.</abstract>

Treading in the footsteps of literary heroes: an autoethnography

AHEAD OF PRINT

Volume 13 (2023): Issue 2 (December 2023)

Volume 13 (2023): Issue 1 (December 2023)

Volume 12 (2022): Issue 1 (December 2022)

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Volume 11 (2021): Issue 1 (December 2021)

Volume 10 (2020): Issue 3 (December 2020)

Volume 10 (2020): Issue 2 (December 2020)

Volume 10 (2020): Issue 1 (May 2020)

Volume 9 (2019): Issue 2 (December 2019)

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Volume 8 (2017): Issue 2 (December 2017)

Volume 8 (2017): Issue 1 (May 2017)

Volume 7 (2016): Issue 3 (December 2016)

Volume 7 (2016): Issue 2 (July 2016)

Volume 7 (2016): Issue 1 (May 2016)

European Journal of Tourism, Hospitality and Recreation

 The European Journal of Tourism, Hospitality and Recreation is an international, peer-reviewed journal publishing original research. The journal focuses on current issues in tourism, hospitality, food service, transportation and leisure, including best practices and case studies.   EJTHR’s strategy follows a multidisciplinary approach with emphasis on the following topics:        Tourism Economics and Management   Tourism, Hospitality and Restaurants   e-Tourism   Geography of Tourism and Tourism Destinations   Planning and Management of Tourist Products and Recreation   Tourism, Culture, Society and Language      Please note that this journal only publishes manuscripts in English.   The European Journal of Tourism, Hospitality and Recreation accepts original articles written in English.   Number of issues per year   The journal publishes two issues per year in May and in December and submissions are open all year round.   Peer review   Once your paper has been assessed for suitability by the Editors, it will be double blind peer reviewed by independent, anonymous referees.   Types of paper published   Original Articles   Original articles are peer-reviewed articles that report upon theoretically consequential empirical research and make a significant contribution to tourism studies and its related fields.   Special Issues   We welcome proposals for special issues. Special issue proposals should be sent to ejthr@citur-tourismresearch.com. Proposals should include a brief synopsis of the theme, guest editors’ details including short bionotes, a list of contributions, and a publication timeline.   Archiving   Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.   Plagiarism Policy   The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.   Copyright and licensing agreement   This journal provides immediate open access to its content under the Creative Commons BY 4.0 license. Authors who publish with this journal retain all copyrights and agree to the terms of the above-mentioned CC BY 4.0 license.   Funded by national funds through FCT—Portuguese Science and Technology Foundation, within the project reference UIDB/04470/2020. DOI 10.54499/UIDP/04470/2020 (https://doi.org/10.54499/UIDP/04470/2020).   Contactejthr@citur-tourismresearch.com 