<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The present paper adds practical experience to the current IP literature and shows a case study upon a start-up company from Romania benefits of its intangible assets in increasing its competitiveness performances, showing how technology-focused SMEs can use IP effectively to support their business models. So, we provide practical means for understanding one practical way in which an innovative SME profits from patents and standards for creating value, also revealing a good practice in IP strategy and management (awareness and involvement at senior management level, pragmatic and innovative use of the flexibility offered by IP) and facilitating the transfer of knowledge of one IP strategy and management associated to a real innovative business example.</p></abstract>

The present paper adds practical experience to the current IP literature and shows a case study upon a start-up company from Romania benefits of its intangible assets in increasing its competitiveness performances, showing how technology-focused SMEs can use IP effectively to support their business models. So, we provide practical means for understanding one practical way in which an innovative SME profits from patents and standards for creating value, also revealing a good practice in IP strategy and management (awareness and involvement at senior management level, pragmatic and innovative use of the flexibility offered by IP) and facilitating the transfer of knowledge of one IP strategy and management associated to a real innovative business example.

Intangible assets as “nucleus” of process innovation

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Intangible assets as \u201cnucleus\u201d of process innovation"}

The present paper adds practical experience to the current IP literature and shows a case study upon a start-up company from Romania benefits of its intangible...

Intangible assets as “nucleus” of process innovation

Publicado en línea: 15 jun 2018

Páginas: 592 - 600

DOI: https://doi.org/10.2478/picbe-2018-0053

Palabras clave
IP Strategy & Management, Innovative SME, Patent - Standard Strategy (PSS), FRAND terms

© 2018 Alexandru Marin, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Intangible assets as “nucleus” of process innovation

Publicado en línea: 15 jun 2018

Páginas: 592 - 600

DOI: https://doi.org/10.2478/picbe-2018-0053

Palabras claveIP Strategy & Management, Innovative SME, Patent - Standard Strategy (PSS), FRAND terms

© 2018 Alexandru Marin, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Palabras clave
IP Strategy & Management, Innovative SME, Patent - Standard Strategy (PSS), FRAND terms