<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Evaluating the impact of media assistance is challenging for several reasons. Primary among them is that these kinds of initiatives operate in a complex political, social, and cultural environment. Although there has been increased attention to evaluation of media assistance, with a series of international conferences, funded research projects, and publications addressing this topic, it remains a problematic area of practice. This paper provides a survey of recent media assistance evaluation practices through an analysis of 47 evaluation documents of programs and projects from 2002–2012, identifying trends in methodology choices, and critiquing the quality of the evidence enabled through different evaluation approaches. It finds clear patterns in how, when and by whom evaluations are undertaken, but finds that these practices rarely generate useful, insightful evaluations.</p>
</abstract>

Evaluating the impact of media assistance is challenging for several reasons. Primary among them is that these kinds of initiatives operate in a complex political, social, and cultural environment. Although there has been increased attention to evaluation of media assistance, with a series of international conferences, funded research projects, and publications addressing this topic, it remains a problematic area of practice. This paper provides a survey of recent media assistance evaluation practices through an analysis of 47 evaluation documents of programs and projects from 2002–2012, identifying trends in methodology choices, and critiquing the quality of the evidence enabled through different evaluation approaches. It finds clear patterns in how, when and by whom evaluations are undertaken, but finds that these practices rarely generate useful, insightful evaluations.

10 Years of Evaluation Practice in Media Assistance: Who, When, Why and How?

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"10 Years of Evaluation Practice in Media Assistance: Who, When, Why and How?"}

Evaluating the impact of media assistance is challenging for several reasons. Primary among them is that these kinds of initiatives operate in a complex...

10 Years of Evaluation Practice in Media Assistance: Who, When, Why and How?

Publicado en línea: 07 jul 2020

Páginas: 41 - 56

DOI: https://doi.org/10.1515/nor-2015-0028

Palabras clave
communication for development, communication and social change, evaluation, media assistance, media development, monitoring and evaluation

© 2015 Jessica Noske-Turner, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

10 Years of Evaluation Practice in Media Assistance: Who, When, Why and How?

Publicado en línea: 07 jul 2020

Páginas: 41 - 56

DOI: https://doi.org/10.1515/nor-2015-0028

Palabras clavecommunication for development, communication and social change, evaluation, media assistance, media development, monitoring and evaluation

© 2015 Jessica Noske-Turner, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Palabras clave
communication for development, communication and social change, evaluation, media assistance, media development, monitoring and evaluation