<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Social innovations, just as any other form of innovation, can benefit from crowd engagement. However, the enthusiasm for crowdsourcing social innovation has so far run ahead of its effects. Many platforms are stillborn and struggle with turning their promising projects into sustaining platforms. As opposed to commercial crowd innovations projects, additional obstacles need to be handled here. Social innovation tends to be more complex and typically involves an entire ecosystem with complementary partners. In addition, funding is usually more difficult as the impact of doing good on a communal level is hard to assess and therefore difficult to explain to investors or sponsors. To make social innovation successful, the innovation platform design needs to tackle these additional challenges. The governance and coordination of social innovation projects need to be designed thoughtfully. Organizations need to be prepared for several loops and some experimentation to balance value generation with the right structure and the right mix of participants, consumers and other platform partners.</p>
</abstract>

Social innovations, just as any other form of innovation, can benefit from crowd engagement. However, the enthusiasm for crowdsourcing social innovation has so far run ahead of its effects. Many platforms are stillborn and struggle with turning their promising projects into sustaining platforms. As opposed to commercial crowd innovations projects, additional obstacles need to be handled here. Social innovation tends to be more complex and typically involves an entire ecosystem with complementary partners. In addition, funding is usually more difficult as the impact of doing good on a communal level is hard to assess and therefore difficult to explain to investors or sponsors. To make social innovation successful, the innovation platform design needs to tackle these additional challenges. The governance and coordination of social innovation projects need to be designed thoughtfully. Organizations need to be prepared for several loops and some experimentation to balance value generation with the right structure and the right mix of participants, consumers and other platform partners.

Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation

Faculty Director Garwood Center for Corporate Innovation

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Social innovations, just as any other form of innovation, can benefit from crowd engagement. However, the enthusiasm for crowdsourcing social innovation has so...

Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation

Published Online: Apr 24, 2020

Page range: 42 - 47

DOI: https://doi.org/10.2478/nimmir-2020-0007

Keywords
Open Innovation, Social Innovation, Crowdsourcing, Platforms

© 2020 Thomas Kohler et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation

Published Online: Apr 24, 2020

Page range: 42 - 47

DOI: https://doi.org/10.2478/nimmir-2020-0007

KeywordsOpen Innovation, Social Innovation, Crowdsourcing, Platforms

© 2020 Thomas Kohler et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
Open Innovation, Social Innovation, Crowdsourcing, Platforms