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Journals
Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
Open Access
Sectoral variations in market orientation and performance among small service firms in Botswana
Olumide Jaiyeoba
Olumide Jaiyeoba
,
Chux Gervase Iwu
Chux Gervase Iwu
and
Edward Marandu
Edward Marandu
| Oct 29, 2018
Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
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Published Online:
Oct 29, 2018
Page range:
1076 - 1088
DOI:
https://doi.org/10.2478/mmcks-2018-0024
Keywords
market orientation
,
small service firms
,
sub-Saharan Africa
,
Botswana
,
mineral-led economy
© 2018 Olumide Jaiyeoba et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Olumide Jaiyeoba
Botho University,
Gaborone, Botswana
Chux Gervase Iwu
Cape Peninsula University of Technology,
South Africa
Edward Marandu
University of Botswana,
Gaborone, Botswana