<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The article sets out to explore how conflicting institutional logics of support organizations influence their value creation. Value creation undertaken by support organizations does not directly reflect their missions. Even though one can generalize that all support organizations should adjust their offer according to the idea of helping companies (especially small- and medium-sized enterprises [SMEs]) in their development, support organizations very often struggle with the conflict between mission delivery and survival needs, which affects value proposition of services. Moreover, support organizations are also shaped by institutional logics, which, embedded in social systems, govern all social agents. Therefore, the study explains the challenge of value creation from the perspective of the conflict of competing institutional logics that govern support organizations. The study also has its academic impact by contributing to existing literature on value creation by support organizations through the use of institutional logic theory. To gain this knowledge, discourse analysis is utilized in the study.</p></abstract>

The article sets out to explore how conflicting institutional logics of support organizations influence their value creation. Value creation undertaken by support organizations does not directly reflect their missions. Even though one can generalize that all support organizations should adjust their offer according to the idea of helping companies (especially small- and medium-sized enterprises [SMEs]) in their development, support organizations very often struggle with the conflict between mission delivery and survival needs, which affects value proposition of services. Moreover, support organizations are also shaped by institutional logics, which, embedded in social systems, govern all social agents. Therefore, the study explains the challenge of value creation from the perspective of the conflict of competing institutional logics that govern support organizations. The study also has its academic impact by contributing to existing literature on value creation by support organizations through the use of institutional logic theory. To gain this knowledge, discourse analysis is utilized in the study.

Value Creation by Support Organizations Through the Prism of Conflicting Institutional Logics

International Journal of Management and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The article sets out to explore how conflicting institutional logics of support organizations influence their value creation. Value creation undertaken by...

Value Creation by Support Organizations Through the Prism of Conflicting Institutional Logics

Article Category: Research Article

Published Online: Jun 29, 2018

Page range: 122 - 135

Received: Jan 09, 2018

Accepted: May 05, 2018

DOI: https://doi.org/10.2478/ijme-2018-0011

Keywords
institutional logics, support organizations, support services, value creation

© 2018 Joanna Markiewicz, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Value Creation by Support Organizations Through the Prism of Conflicting Institutional Logics

Article Category: Research Article

Published Online: Jun 29, 2018

Page range: 122 - 135

Received: Jan 09, 2018

Accepted: May 05, 2018

DOI: https://doi.org/10.2478/ijme-2018-0011

Keywordsinstitutional logics, support organizations, support services, value creation

© 2018 Joanna Markiewicz, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
institutional logics, support organizations, support services, value creation