<abstract xmlns="http://www.w3.org/1999/xhtml">

<p> What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and interacting with each other. A brand that wants to succeed in this complex environment needs to work within this network and make sure that its messages are the ones that filter all the way through and ultimately reach the consumer. IoT designers need to make sure that products and devices can only send and receive valid messages and consider the ramifications of those messages on the rest of the system. If security is underestimated, the whole system and the consumers are put at risk. Further, it is important to collect and examine the data that the interactions generate to better understand the usage of IoT-enabled products and their interactions with other elements of the complex network.</p>
</abstract>

What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and interacting with each other. A brand that wants to succeed in this complex environment needs to work within this network and make sure that its messages are the ones that filter all the way through and ultimately reach the consumer. IoT designers need to make sure that products and devices can only send and receive valid messages and consider the ramifications of those messages on the rest of the system. If security is underestimated, the whole system and the consumers are put at risk. Further, it is important to collect and examine the data that the interactions generate to better understand the usage of IoT-enabled products and their interactions with other elements of the complex network.

The Complex Network of Things: When Technology is Making the Deal

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"The Complex Network of Things: When Technology is Making the Deal"}

What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and interacting with each...

The Complex Network of Things: When Technology is Making the Deal

Published Online: Oct 26, 2018

Page range: 36 - 41

DOI: https://doi.org/10.2478/gfkmir-2018-0016

Keywords
Internet of Things, IoT, Complex Systems, Networks, Emergence, Feedbacks

© 2018 William Rand, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The Complex Network of Things: When Technology is Making the Deal

Published Online: Oct 26, 2018

Page range: 36 - 41

DOI: https://doi.org/10.2478/gfkmir-2018-0016

KeywordsInternet of Things, IoT, Complex Systems, Networks, Emergence, Feedbacks

© 2018 William Rand, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Internet of Things, IoT, Complex Systems, Networks, Emergence, Feedbacks