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NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
Open Access
Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities
Marc Fischer
Marc Fischer
,
Sönke Albers
Sönke Albers
,
Nils Wagner
Nils Wagner
and
Monika Frie
Monika Frie
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
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Published Online:
Jul 19, 2014
Page range:
50 - 59
DOI:
https://doi.org/10.2478/gfkmir-2014-0041
Keywords
Marketing Budget
,
Optimization
,
Resources
,
Allocation
,
Case Study
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.