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NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
Open Access
Measuring Consumers’ Willingness to Pay. Which Method Fits Best?
Klaus M. Miller
Klaus M. Miller
,
Reto Hofstetter
Reto Hofstetter
,
Harley Krohmer
Harley Krohmer
and
Z. John Zhang
Z. John Zhang
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
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Published Online:
Jul 19, 2014
Page range:
42 - 49
DOI:
https://doi.org/10.2478/gfkmir-2014-0040
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.