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NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
Open Access
A Closer Look at Emotional Intelligence in Marketing Exchange
Blair Kidwell
Blair Kidwell
,
David M. Hardesty
David M. Hardesty
,
Brian R. Murtha
Brian R. Murtha
and
Shibin Sheng
Shibin Sheng
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
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Published Online:
Jul 19, 2014
Page range:
24 - 31
DOI:
https://doi.org/10.2478/gfkmir-2014-0038
Keywords
Emotional Intelligence
,
Measurement
,
Scale
,
Marketing Exchange
,
Cognitive Ability
,
Sales Performance
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Blair Kidwell
Gatton College of Business and Economics, University of Kentucky, Lexington, USA
David M. Hardesty
Gatton College of Business and Economics, University of Kentucky, Lexington, USA
Brian R. Murtha
Gatton College of Business and Economics, University of Kentucky, Lexington, USA
Shibin Sheng
School of Business, Adelphi University, Garden City, NY, USA