Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
Cart
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Home
Journals
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
Open Access
Sibling Rivalry: Estimating Cannibalization Rates for Innovations
Harald J. van Heerde
Harald J. van Heerde
,
Shuba Srinivasan
Shuba Srinivasan
and
Marnik G. Dekimpe
Marnik G. Dekimpe
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 4 (2012): Issue 2 (November 2012)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Jul 19, 2014
Page range:
32 - 41
DOI:
https://doi.org/10.2478/gfkmir-2014-0033
Keywords
Innovation Management
,
Product Introduction
,
Cannibalization
,
Category Management
,
Line Extension
,
Response Models
,
Time Series Analysis
,
Dynamic Linear Models
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Harald J. van Heerde
University of Waikato, New Zealand
Shuba Srinivasan
Boston University School of Management, USA
Marnik G. Dekimpe
Tilburg University, The Netherlands / Catholic University Leuven, Belgium