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NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
Open Access
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales
Jan R. Landwehr
Jan R. Landwehr
,
Aparna A. Labroo
Aparna A. Labroo
,
Patricia C. Ellison
Patricia C. Ellison
and
Andreas Herrmann
Andreas Herrmann
| Jul 16, 2014
NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
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Published Online:
Jul 16, 2014
Page range:
38 - 43
DOI:
https://doi.org/10.2478/gfkmir-2014-0025
Keywords
Product Design
,
Processing Fluency
,
Aesthetic Liking
,
Car Sales
,
Visual Prototypicality
,
Visual Complexity
,
Image Morphing
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.