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NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
Open Access
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
Timothy B. Heath
Timothy B. Heath
,
Devon DelVecchio
Devon DelVecchio
and
Michael S. McCarthy
Michael S. McCarthy
| Jul 16, 2014
NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
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Published Online:
Jul 16, 2014
Page range:
31 - 37
DOI:
https://doi.org/10.2478/gfkmir-2014-0024
Keywords
Brand Management
,
Line Extensions
,
Product Lines
,
Brand Evaluations
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.