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NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
Open Access
Emotion and Virality: What Makes Online Content Go Viral?
Jonah Berger
Jonah Berger
and
Katherine L. Milkman
Katherine L. Milkman
| Jul 16, 2014
NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
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Published Online:
Jul 16, 2014
Page range:
18 - 23
DOI:
https://doi.org/10.2478/gfkmir-2014-0022
Keywords
Viral Marketing
,
Word-of-Mouth
,
Social Transmission
,
Emotions
,
Online Content
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Jonah Berger
Joseph G. Campbell Assistant Professor of Marketing, Wharton School, University of Pennsylvania, Philadelphia, USA
Katherine L. Milkman
Assistant Professor of Operations and Information Management, Wharton School, University of Pennsylvania, Philadelphia, USA