<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Nowadays, the change of travel and consumption habits of tourists brings a destination into prominence. The characteristic products of the destinations with complex tourism supply appear as univocal association of ideas for the potential tourists. In the analysed Balaton region, besides the accentuated waterside tourism, the definite development of the gastronomy trends can be seen in the certain supply channels. The aim of our research was to determine the development opportunities of the market places and their place in the consumers’ preferences, promising interesting results in relation to the consumer standards of the Hungarian and international demand. We detected three major directions in our researches: the linking of the place with a product, the market as a programme and rural development-gastronomy directions. The present study aims to reveal the rural development direction: the market place forms a space to the sales of the quality, locally produced foodstuff motivating more and more people to create a more near-natural lifestyle.</p></abstract>

Nowadays, the change of travel and consumption habits of tourists brings a destination into prominence. The characteristic products of the destinations with complex tourism supply appear as univocal association of ideas for the potential tourists. In the analysed Balaton region, besides the accentuated waterside tourism, the definite development of the gastronomy trends can be seen in the certain supply channels. The aim of our research was to determine the development opportunities of the market places and their place in the consumers’ preferences, promising interesting results in relation to the consumer standards of the Hungarian and international demand. We detected three major directions in our researches: the linking of the place with a product, the market as a programme and rural development-gastronomy directions. The present study aims to reveal the rural development direction: the market place forms a space to the sales of the quality, locally produced foodstuff motivating more and more people to create a more near-natural lifestyle.

Development Directions and Opportunities of Market Places in the Balaton Region Especially Concerning Local Producers’ Markets

Faculty of Sciences, Doctoral School of Earth Sciences

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Nowadays, the change of travel and consumption habits of tourists brings a destination into prominence. The characteristic products of the destinations with...

Development Directions and Opportunities of Market Places in the Balaton Region Especially Concerning Local Producers’ Markets

Published Online: Oct 07, 2019

Page range: 370 - 387

Received: Nov 11, 2018

Accepted: Jun 27, 2019

DOI: https://doi.org/10.2478/euco-2019-0022

Keywords
local product, rural development, tourism

© 2019 Csilla Nezdei et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Development Directions and Opportunities of Market Places in the Balaton Region Especially Concerning Local Producers’ Markets

Published Online: Oct 07, 2019

Page range: 370 - 387

Received: Nov 11, 2018

Accepted: Jun 27, 2019

DOI: https://doi.org/10.2478/euco-2019-0022

Keywordslocal product, rural development, tourism

© 2019 Csilla Nezdei et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
local product, rural development, tourism