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Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
Open Access
Sponsorship investments: do they deliver brand awareness for all sponsors?
Catherine Mpolokeng Sephapo
Catherine Mpolokeng Sephapo
| May 09, 2017
Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
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Published Online:
May 09, 2017
Page range:
103 - 123
DOI:
https://doi.org/10.1515/mmcks-2017-0007
Keywords
sponsorship
,
brand awareness
,
consumers
,
sports
,
marketing communication
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Catherine Mpolokeng Sephapo
University of South Africa
Pretoria, South Africa