<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of the survey was analyzed using binary logistic regression model due to the discrete and categorical nature of the dependent variable. Results revealed that gender, age, monthly income, household size, type of driving license, type of fuel, a significant increase in the monthly income, and costs of having SRC-K licenses were significant determinants of consumers’ light commercial vehicle demand. Whilst consumers’ automotive demand has been extensively studied, little research has been concentrated on light commercial vehicle demand. In this respect, the outcome of this study may provide valuable insights for the existing consumer demand literature in terms of light commercial vehicle purchase intention</p></abstract>

The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of the survey was analyzed using binary logistic regression model due to the discrete and categorical nature of the dependent variable. Results revealed that gender, age, monthly income, household size, type of driving license, type of fuel, a significant increase in the monthly income, and costs of having SRC-K licenses were significant determinants of consumers’ light commercial vehicle demand. Whilst consumers’ automotive demand has been extensively studied, little research has been concentrated on light commercial vehicle demand. In this respect, the outcome of this study may provide valuable insights for the existing consumer demand literature in terms of light commercial vehicle purchase intention

Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

Ondokuz Mayıs University, Samsun, Turkey

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing...

Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

Published Online: Sep 01, 2015

Page range: 148 - 162

DOI: https://doi.org/10.1515/mmcks-2015-0012

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.