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Journal of Language and Cultural Education
Volume 4 (2016): Issue 3 (September 2016)
Open Access
Marketing masculinity, branding the book: Current gender trends in the presentation of selected boys’ adventure novels
Janice Robertson
Janice Robertson
| Nov 08, 2016
Journal of Language and Cultural Education
Volume 4 (2016): Issue 3 (September 2016)
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Published Online:
Nov 08, 2016
Page range:
257 - 267
DOI:
https://doi.org/10.1515/jolace-2016-0035
Keywords
Children’s literature
,
gender literacy
,
masculinity studies
,
adventure novel
© 2016 Janice Robertson, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Janice Robertson
University of South Africa, South Africa