<abstract xmlns="http://www.w3.org/1999/xhtml">Chris Bradford’s <bold>Young Samurai</bold> series, and his more recent <bold>Bodyguard</bold> Series draw on a strong sense of hegemonic masculinity to secure popularity for the protagonist. The success of these books is particularly interesting when one considers the gender agendas that are embraced by modern western society and the extent to which general opinion has altered in terms of the performance of masculinity.According to John Stephens in <italic>Ways of Being Male: Representing Masculinities in Children’s Literature and Film</italic> (2002, p. x), a problem for boys, both in narrative fictions and in the world, is that hegemonic masculinity ‘appears simultaneously to propose a schema for behaviour and to insist on their subordination as children, to conflate agency with hegemonic masculinity, and to disclose that, for them, such agency is illusory. These paradoxes are currently being increasingly dealt with as a theme in children’s literature and film’. My paper will discuss these apparent paradoxes in Chris Bradford’s novels in the context of a 21st century child readership.</abstract>

Chris Bradford’s Young Samurai series, and his more recent Bodyguard Series draw on a strong sense of hegemonic masculinity to secure popularity for the protagonist. The success of these books is particularly interesting when one considers the gender agendas that are embraced by modern western society and the extent to which general opinion has altered in terms of the performance of masculinity.According to John Stephens in Ways of Being Male: Representing Masculinities in Children’s Literature and Film (2002, p. x), a problem for boys, both in narrative fictions and in the world, is that hegemonic masculinity ‘appears simultaneously to propose a schema for behaviour and to insist on their subordination as children, to conflate agency with hegemonic masculinity, and to disclose that, for them, such agency is illusory. These paradoxes are currently being increasingly dealt with as a theme in children’s literature and film’. My paper will discuss these apparent paradoxes in Chris Bradford’s novels in the context of a 21st century child readership.

Marketing masculinity, branding the book: Current gender trends in the presentation of selected boys’ adventure novels

Journal of Language and Cultural Education

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Chris Bradford’s Young Samurai series, and his more recent Bodyguard Series draw on a strong sense of hegemonic masculinity to secure popularity for the...

Marketing masculinity, branding the book: Current gender trends in the presentation of selected boys’ adventure novels

Published Online: Nov 08, 2016

Page range: 257 - 267

DOI: https://doi.org/10.1515/jolace-2016-0035

Keywords
Children’s literature, gender literacy, masculinity studies, adventure novel

© 2016 Janice Robertson, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Marketing masculinity, branding the book: Current gender trends in the presentation of selected boys’ adventure novels

Published Online: Nov 08, 2016

Page range: 257 - 267

DOI: https://doi.org/10.1515/jolace-2016-0035

KeywordsChildren’s literature, gender literacy, masculinity studies, adventure novel

© 2016 Janice Robertson, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Children’s literature, gender literacy, masculinity studies, adventure novel