[Anderson, J. C., Narus, J. A. (1998), Business marketing: Understand what customers value, Harvard Business Review, No. 76, pp. 53–65.]Search in Google Scholar
[Baker, J., Parasuraman, A., Grewal, D., Voss, G. B. (2002), The influence of multiple store environment cues on perceived merchandise value and patronage intentions, The Journal of Marketing, Vol. 66, No. 2, pp. 20–141.]Search in Google Scholar
[Butz, H. E., Goodstein, L. D. (1996), Measuring Customer Value: Gaining The Strategic Advantage, Organizational Dynamics, 24, pp. 63–77, DOI: 10.1016/S0090–2616(96)90006–6.10.1016/S0090-2616(96)90006-6]Search in Google Scholar
[Chahal, H., Kumari, N. (2012), Consumer Perceived Value: The Development of a Multiple Item Scale in Hospitals in the Indian Context, International Journal of Pharmaceutical and Healthcare Marketing, Vol 6, No. 2 (June), pp. 167–190, DOI: 10.1108/17506121211243086.10.1108/17506121211243086]Search in Google Scholar
[Chen, Z., Dubinsky, A. J. (2003), A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology & Marketing, No. 20, pp. 323–347.10.1002/mar.10076]Search in Google Scholar
[Churchill, G. A. Jr., Surprenant, C., (1982), An investigation into the determinants of customer satisfaction, Journal of Marketing Research, No. 19, pp. 491–504.]Search in Google Scholar
[Cronin, J. J., Brady, M. K., Hult, G. T. M. (2000), Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, Vol. 76, No. 2, pp. 193–218.10.1016/S0022-4359(00)00028-2]Search in Google Scholar
[Dodds, W. B., Monroe, K. B., Grewal, D. (1991), The effects of price, brand and store information on buyers’ product evaluations. Journal of Marketing Research, 28 (August), pp. 307–319.]Search in Google Scholar
[Eggert, A., Ulaga, W. (2002), Customer perceived value: a substitute for satisfaction in business markets?, Journal of Business & Industrial Marketing, Vol. 17, Issue 2/3, pp. 107–118.]Search in Google Scholar
[Flint, D. J., Woodruff, R. B. (2001), The Initiators of Changes in Customers’ Desired Value: Results from a Theory Building Study, Industrial Marketing Management, Vol. 30, No. 4, pp. 321–337.]Search in Google Scholar
[Galarza, M. G., Saura, G. I. (2006), Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behavior, Tourism Management, 27, pp. 437–452, available at: http://dx.doi.org/10.1016/j.tourman.2004.12.002, accessed: September 6, 2016.10.1016/j.tourman.2004.12.002]Search in Google Scholar
[Gale, B. T. (1994), Managing Customer Value: Creating Quality and Service that Customers Can See, New York, The Free Press.]Search in Google Scholar
[Helkkula, A. (2009), From Customer Perceived Value (PERVAL) to Value-in-Context Experience (VALCONEX), pp. 0–19, available at: http://www.naplesforumonservice.it/uploads/files, accessed: September 9, 2016.]Search in Google Scholar
[Helkkula, A., Kelleher, C. (2010), Circularity of customer service experience and customer perceived value. Journal of Customer Behaviour, Vol. 9, No. 1, pp. 37–53.10.1362/147539210X497611]Search in Google Scholar
[Holbrook, M. B. (1999), Consumer Value: a Framework for Analysis and Research, London, Routledge.]Search in Google Scholar
[Holbrook, M. B. (2006), Consumption Experience, Customer Value, and Subjective Personal Introspection: An Illustrative Photographic Essay, Journal of Business Research, No. 59 (June), pp.714–725.]Search in Google Scholar
[Huber, F., Herrmann, A., Henneberg, S. C. (2007), Measuring customer value and satisfaction in services transactions, scale development, validation and cross-cultural comparison, International Journal of Consumer Studies, Vol. 31, No. 6, pp. 554–564.]Search in Google Scholar
[Jarvis, C. B., MacKenzie, S. B., Podsakoff, P. M. (2003), A critical review of construct indicators and measurement model misspecification in marketing and consumer research, Journal of Consumer Research, Vol. 30, No. 2, pp. 199–218.]Search in Google Scholar
[Kahneman, D., Tversky, A. (1981), The Framing of Decisions and the Psychology of Choice, Science, New Series, Vol. 211, Issue 4481, pp. 453–458.]Search in Google Scholar
[Kahneman, D., Knetch, J., Thaler, R. (1990), Experimental Tests of the Endowment Effect and Coase Theorem, Journal of Political Economy, Vol. 98/6, pp. 1325–1348.]Search in Google Scholar
[Kapferer, J. N. (1997), Managing luxury brands, Journal of Brand Management, No. 4, pp. 251–260.]Search in Google Scholar
[Kim, H. W., Chan, H. C., Gupta, S. (2007), Value-based adoption of mobile internet: an empirical investigation, Decision Support Systems, Vol. 43, No. 1, pp. 111–126.]Search in Google Scholar
[Law, K. S., Wong, C., Mobley, W. H. (1998), Toward a taxonomy of multidimensional constructs, Academy of Management Review, Vol. 23, No. 4, pp. 741–55.]Search in Google Scholar
[Leroi-Werelds, S., Streukens, S., Brady, M. K., Swinnen, G. (2014), Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study, Journal of the Academy of Marketing Science, Vol. 42, No. 4, pp. 430–451, available at: http://doi.org/10.1007/s11747-013-0363–4, accessed: April 14, 2016.10.1007/s11747-013-0363-4]Search in Google Scholar
[Lin, C. H., Sher, P. J., Shih, H. Y. (2005), Past progress and future directions in conceptualizing customer perceived value, International Journal of Service Industry Management, No. 16, pp. 318–336, available at: http://dx.doi.org/10.1108/09564230510613988, accessed: January 17, 2017.10.1108/09564230510613988]Search in Google Scholar
[Mathwick, C., Malhotra, N., Rigdon, E. (2001), Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment, Journal of Retailing, No. 77, pp.39–56. http://dx.doi.org/10.1016/S0022–4359(00) 00045–2, accessed: September 6, 2016.]Search in Google Scholar
[McDougall, G. H. G., Levesque, T. (2000), Customer satisfaction with services: putting perceived value into the equation, Journal of Services Marketing, Vol. 14, No. 5, pp. 392–410.]Search in Google Scholar
[Narver, J. C., Slater, S. F., MacLachlan, D. L. (2004), Responsive and proactive market orientation and new-product success, Journal of Product Innovation Management, Vol. 21, No. 5, pp. 334–347.]Search in Google Scholar
[Oh, H. (1999), Service quality, customer satisfaction, and customer value: A holistic perspective, International Journal of Hospitality Management, Vol. 18, No. 1, pp. 67–82.]Search in Google Scholar
[Patterson, P. G., Spreng, R. A. (1997), Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination, International Journal of Service Industry Management, Vol. 8, No. 5, pp. 414–434.]Search in Google Scholar
[Payne, A., Holt, S. (2001), Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing, British Journal of Management, No. 12, pp. 159–182.]Search in Google Scholar
[Petrick, J. F. (2002), Development of a multi-dimensional scale for measuring the perceived value of a service, Journal of Leisure Research, Vol. 34, No. 2, pp. 119–134.]Search in Google Scholar
[Pine, J., Gilmore, J. (1999), The Experience Economy, Harvard Business School Press, Boston, 1999.]Search in Google Scholar
[Pura, M. (2005), Linking perceived value and loyalty in location-based mobile services, Managing Service Quality, No. 15, pp. 509–538.]Search in Google Scholar
[Ravald, A., Grönroos, Ch. (1996), The value concept and relationship marketing, European Journal of Marketing, Vol. 30, No. 2, pp. 19–30.]Search in Google Scholar
[Richins, M. L. (2013), The Material Values Scale: Measurement Properties and Development of a Short Form, Journal of Consumer Research, Vol. 31, pp. 209–219.]Search in Google Scholar
[Ruiz, D. M., Gremler, D. D., Washburn, J. H., Carrión, G. C. (2008), Service value revisited: Specifying a higher-order, formative measure, Journal of Business Research, No. 61, pp. 1278–1291, available at: http://dx.doi.org/10.1016/j.jbusres.2008.01.015, accessed: April 14, 2016.10.1016/j.jbusres.2008.01.015]Search in Google Scholar
[Sánchez-Fernández, R., Iniesta-Bonillo, M. Á. (2006), Consumer perception of value: Literature review and a new conceptual framework, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, No. 19, pp. 40–58.]Search in Google Scholar
[Sánchez-Fernández, R., Iniesta-Bonillo, M. Ã., Holbrook, M. B. (2009), The conceptualization and measurement of consumer value in services, International Journal of Market Research, No. 51, pp. 93–113.]Search in Google Scholar
[Sheth, J., Newman, B. I., Gross, B. L. (1991), Consumption values and market choices. Theory and application, Cincinnati, Ohio, USA, South-Western Publishing Co.]Search in Google Scholar
[Sinha, I., DeSarbo, W. S. (1998), An integrated approach toward the spatial modeling of perceived customer value, Journal of Marketing Research, No. 35, pp. 236–249.]Search in Google Scholar
[Smith, J. B., Colgate, M. (2007), Customer value creation: A practical framework, The Journal of Marketing Theory and Practice, No.15, pp. 7–23.]Search in Google Scholar
[Spreng, R. A., MacKenzie, S. B., Olshavsky, R. W. (1996), A Reexamination of the Determinants of Consumer Satisfaction, The Journal of Marketing, No. 60, July, pp. 15–32.]Search in Google Scholar
[Sweeney J. C, Soutar, G. N. (2001), Consumer Perceived Value: The Development of a Multiple Item Scale, Journal of Retailing, No. 77 (Summer), pp. 203–220.]Search in Google Scholar
[Tynan, C., McKechnie, S., Chhuon, C. (2010), Co-creating value for luxury brands, Journal of Business Research, Vol. 63, No. 11, pp. 1156–1163.]Search in Google Scholar
[Vargo, S. L., Lusch, R. F. (2004), Evolving to a New Dominant Logic for Marketing, The Journal of Marketing, No. 68 (January), pp. 1–17.]Search in Google Scholar
[Walter, A., Ritter, T., Gemünden, H. G. (2001), Value creation in buyer–seller relationships: Theoretical considerations and empirical results from a supplier’s perspective, Industrial Marketing Management, Vol. 30, No. 4, pp. 365–377.]Search in Google Scholar
[Wiedmann, K. P., Hennigs, N., Siebels, A. (2009), Value-based segmentation of luxury consumption behavior, Psychology & Marketing, Vol. 26, No. 7, pp. 625–651.]Search in Google Scholar
[Woodall, T. (2003), Conceptualising “value for the customer”: An attributional, structural and dispositional analysis, Academy of Marketing Science Review, No. 12, pp. 1–42.]Search in Google Scholar
[Woodruff, R. B, Gardial, F. S. (1996), Know Your Customer: New Approaches To Understanding Customer Value and Satisfaction, Cambridge, MA, Blackwell Publications.]Search in Google Scholar
[Woodruff, R. B. (1997), Customer Value: The Next Source for Competitive Advantage, Journal of The Academy of Marketing Science, No. 25 (March), pp. 139–153.]Search in Google Scholar
[Yang, Z., Peterson, R. T. (2004), Customer perceived value, satisfaction, and loyalty: The role of switching costs, Psychology & Marketing, Vol. 21, No. 10, pp. 799–822.]Search in Google Scholar
[Zauner, A., Koller, M., Hatak, I. (2015), Customer perceived value – Conceptualization and avenues for future research, Cogent Psychology, 2 (1), pp. 1–17.]Search in Google Scholar
[Zeithaml, V. A. (1988), Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence, The Journal of Marketing, No. 52, pp. 2–22.]Search in Google Scholar
[Zubac, A., Hubbard, G., Johnson, L. W. (2009), The RBV and value creation: a managerial perspective, European Business Review, Vol. 22, No. 5, pp. 515–538.]Search in Google Scholar